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Ultimate Cruelty Free Guide



Ultimate Cruelty Free Guide

This is my ultimate guide to cruelty-free cosmetics, for anyone who wants to become cruelty-free or is already. The term cruelty-free refers to no testing on animals. 



What Makes a Brand Cruelty-Free

For a brand to be cruelty-free they must stand by: 
  • No animal testing conducted by their company on any finished product or ingredient.
  • No animal testing conducted by their suppliers.
  • No animal testing conducted by third parties on behalf of the company.
  • No animal testing where required by law.
Mainland China 

Animal testing is required by law in China for foreign cosmetics companies. In mainland China, approximately 300,000 animals die in labs every year. So if a brand is sold in mainland China, it’s not cruelty-free.

Parent Companies 

Some brands that are cruelty-free are owned by parent companies (eg. Urban Decay is owned by L'Oreal) which test on animals. It doesn't mean the brand isn't cruelty-free. Here is a blog post on parent companies. 
Some people choose not to support brands which are owned by parent companies that test on animals while other continue to buy from the brand that is owned by companies that test on animals. So is important to keep this in mind when switching to a cruelty-free lifestyle. 


Vegan vs Cruelty-Free

The term cruelty-free refers to no testing on animals. Whereas the term vegan cosmetics don't contain anything that comes from animals or produced by animals. This means that they can still be tested on animals not making all vegan beauty products cruelty-free. 


How to Go Cruelty-Free
The first thing to do it look at all your cosmetics, skincare, personal care, body care etc. and see which are tested on animals - below are some of the brands that are cruelty-free. Now you have your two piles it's time to get rid of you 'tested on animals' pile - I don't mean by throwing them away because that's a waste but instead donate them to friends and family also the ones you don't donate continue to use them until they are all used up. Next, see if you've got rid of any of your favourites and it's time to do some research to find alternatives. Now all you have to do is make better choices in the future by stop purchasing products that aren't tested on animals. 

Cruelty-Free Brands

[v] Vegan

100% Pure
Balm Balm
Barry M
BareMinerals (Owned by Shiseido)
Beauty Blender
Becca (Owned by Estée Lauder)
Butter London
Charlotte Tilbury
Ciate
ColourPop
Cover FX [v]
Deborah Lippmann
Dr Bronner
EcoTools [v]
E.L.F
Essence
Eyeko
Gosh
Hourglass
Hurraw [v]
Ilia
Inika [v]
It Cosmetics (Owned by L'Oreal)
John Masters Organics
Kat Von D
Kate Somerville (Owned by Unilever)
Kylie Cosmetics
Liz Earle (Owned by Avon)
Lush
Mario Badescu
Molton Brown
NARS (Owned by Shiseido)
Neals Yard Remedies
NYX (Owned by L'Oreal)
Pacifica [v]
Pai [v]
Pixi
Real Techniques [v]
Ren
RMS Beauty
Sleek
Soap & Glory
Superdrug
Tarte (Owned by Kose)
The Body Shop (Owned by L'Oreal)
The Balm
Too Faced (Owned by Estée Lauder)
Urban Decay (Owned by L'Oreal)
W3ll People
Wet n Wild
Zoeva




Who to Follow



Jessica Beautician - YouTube | Blog 
The V Nice Life - Blog | YouTube
Logic Harmony - Blog
Ethical Elephant - Blog
Cruelty Free Kitty - Blog
Cruelty Free Becky - Blog | YouTube
Just Deenie - Blog
Cruelty Free Hayley - Blog
The Zombie Said - Blog
Lovely Witches - Blog
Toasty - Blog
The Ethical Evolution - Blog



**Last Updated May 2017

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